Millions of conservatives across America are rallying for a boycott against Chick-fil-A, a popular fried chicken food company, due to its recent commitment to embedding diversity in its operations. This call for a boycott comes after Chick-fil-A hired a Vice President of diversity, equity, and inclusion, sparking backlash among critics who view it as a departure from the company’s traditional values.

Chick-fil-A, known for its Christian principles and conservative stance, has faced criticism from its conservative fan base for its shift towards what some perceive as a “woke agenda.” The company’s hiring of Erick McReynolds as Vice President of Diversity, Equity & Inclusion in 2020 has reignited concerns among customers who fear a departure from the brand’s traditional values.

The company’s initiatives towards diversity and inclusion, highlighted in its “Better at Together” mission statement, have drawn both support and criticism. While Chick-fil-A emphasizes its commitment to mutual respect and understanding, conservatives argue that the company’s focus on diversity detracts from its core values.

Despite Chick-fil-A’s efforts to promote equal access and create a culture of belonging, conservative customers have expressed outrage over what they perceive as a shift towards liberal ideologies. Many have taken to social media to voice their disappointment and pledge to boycott the restaurant chain, citing concerns over Marxist influences and ideological compromises.

As Chick-fil-A navigates these challenges, it faces a delicate balancing act between maintaining its traditional customer base and adapting to changing societal norms.